Digital Marketing Assistant
6 month maternity cover - Leatherhead
Start asap.
Job Purpose/Objective(s)
- Website and Search Marketing - maintain high quality service content on the company websites, managing all paid search activity and providing regular KPI reporting
- Content and Social Media - create and broadcast high quality, engaging content for our target audience and manage Company social media accounts
- Email campaigns - support the execution of email campaigns from 2017 plan to support business objectives
Main Duties and Responsibilities
1. Website and Search Marketing
a. Support service content on two company websites
- Make updates and improvements to existing content as required
- Draft and create new service pages as required, liaising with internal expert contacts to develop and sign off content. Optimise content for search
b. Set up, manage and report on all paid search activity
c. Provide regular KPI reports to stakeholders for web and search metrics
d. Provide critical analysis of metric performance
2. Content and Social Media Marketing:
a. Draft and create new content as required.
eg Draft news items, repurpose presentations, edit video, commission
infographics.
b. Publish all scheduled content in line with content plan
c. Maximise the promotion of all new content through social media and other online channels
d. Proactively run all social media accounts promoting services, new content, event participation etc.
3. Promotional email Campaigns
a. Responsible for all emarketing for training courses (email, social media, paid search etc)
b. Provide support for 2017 plan of service promotion campaigns.
Responsible for series of email campaigns.
c. Organise campaign follow up and report on campaign performance.
